《The 22 Immutable Laws of Branding: How to Build a》When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric g...(展开全部)

《The 22 Immutable Laws of Branding: How to Build a》When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric g...(展开全部)

Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company’s strategy, bri...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)