《The 22 Immutable Laws of Branding: How to Build a》When you call a book The 22 Immutable Laws of Branding, you're pretty much ruling out Oprah's Book Club as potential buyers. (Not that Oprah herself isn't a terrific brand.) This is an audiobook for a narrow demographic: entrepreneurs, top managers, and public-relations directors. Coauthor Al Ries comes off like the eccentric g...(展开全部)

Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

Book Description The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published duri...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)

"The Laws," Plato's longest dialogue, has for centuries been recognized as the most comprehensive exposition of the "practical" consequences of his philosophy, a necessary corrective to the more visionary and utopian "Republic." In this animated encounter between a foreign philosopher and a powerful statesman, not only do we see reflected, in Plato's own thought, eternal questi...(展开全部)

Despite its haphazard growth, the Web hides powerful underlying regularities -- from the organization of its links to the patterns found in its use by millions of users. Many of these regularities have been predicted on the basis of theoretical models based on a field of physics -- statistical mechanics -- that few would have thought applicable to the social domain.In this book...(展开全部)

From the #1 New York Times-bestselling author of The 48 Laws of Power comes the definitive new book on decoding the behavior of the people around you Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understand...(展开全部)

Robert Greene is the author of the New York Times bestsellers The 48 Laws of Power, The Art of Seduction, The 33 Strategies of War, and The 50th Law. His highly anticipated fifth book, Mastery, examines the lives of great historical figures such as Charles Darwin, Mozart, Paul Graham and Henry Ford and distills the traits and universal ingredients that made them masters. In add...(展开全部)